Kitted is a sports performance challenger brand rethinking kit for women and girls.
Our guiding philosophy ‘sport is better with a full kit’ is about creating environments where women and girls can access their full kit: the products, support systems, education and experiences they need to participate confidently and perform at their best.
Kitted brings together specialised, community-driven challenger brands designing for women, across sport, wellness, and technology.
Built around how women and girls move, recover, connect, and evolve. Whether you're looking for a comfy sports bra, c-section knickers, or a restorative luteal phase smoothie... we gotcha covered.
Kitted Sport & Friends
Your go-to for sports kit specifically designed for women’s and girls’ bodies.
Supreme comfort. Technical performance.
Baddie vibes!
Kitted Spaces
An environment where play, nourishment, body confidence, and social connection naturally belong together.
Kitted Tech
Wellness and recovery designed for her as a continuous experience, backed by community, science, and technology.
Are you a Kitted Co-founder?
We're looking for two epic people ready to start now.
Kitted Lab COO (NZ-based)
Mission
Shape and deliver a new standard for wellness through play, sport and nourishment. Co-create innovation projects with the CEO, CTO and Kitted community.
Background
Experience in health science environments with a focus on integrated service delivery spanning longevity modalities, hormonal health, functional nutrition, and sports science.
Kitted CTO (AU or NZ-based)
Mission
Design and build scalable digital systems, drive the convergence of AI, Femtech, and Sportstech.
Background
Strong experience in platform/app development with a digital marketing lens, and a deep interest in technologies rapidly reshaping the sport and wellness industries.
The morning view from the Kitted office.
Category-aware
You understand the gaps still shaping women’s health and sports systems. You don't need to be sold on the endless opportunities and you're already acting early in this cultural movement.
Future-focused
You see where this movement is heading. You have a track record of supporting women and girls through philanthropy, governance, sport, education, health, or technology, and this experience shapes your decisions.
Category-building
You want to shape globally relevant categories with commercial and economic impact.
You’re excited by a brand with a strong cultural personality.
Ownership-driven
You’re ready to contribute through time, energy, networks, and capital.
You’re intentional about building wealth with purpose.
Dreamed it
Then real life'd it.
